You have to pay to watch the SBO 2010 live stream

Quoted from Noodalls at Tekken Zaibatsu
<div class="ubbcode-block"><div class="ubbcode-header">Quote:</div><div class="ubbcode-body"> http://inatekken.com/
http://www.tougeki.com/topics?id=84
http://blog.nicovideo.jp/niconews/2010/09/009072.html

The SBO tournament will be streamed live on niconico video.

18th
Blazblue CS
VF5 FS
T6BR
KOFXIII
Melty Blood Actress Again Current Code
GGAC

19th
KOF2002UM
AH3
SF4
SSF2X
Sengoku basara X
SF3 3S

Cost is 1500 niko niko points for each day, or 2500 for both. Apparently this is equal to 1500 and 2500 yen </div></div>

Jeez, they REALLY REALLY don't want any bit of their tournament seen without some money being exchanged.