matters in your own hands?

Cuz they dont have much they can make money with in the coin op division. For the last few years, Club Segas have been closing down around japan and thats basically due overall diminishing returns with all coin ops. Not just Segas. Seems like the smart thing to do when you have limited ways to make a profit. Capcom also realizes this and thats why they are charging over $10,000 for a Super SF4 arcade machine. Consider it a sort of a last hoorah for coin op games.